Welcoming What Kids Want to join the Fun!
Doubling the fun together with our new friends!
The future of fun continues to grow as we bring more ways to play, learn, and explore!
Ashland, OH – Friday, January 24, 2025 – Ball, Bounce & Sport Inc., operating under its well-known brand Hedstrom, is thrilled to announce the acquisition of What Kids Want, a leading toy company recognized for its innovative and quality products. This acquisition will further enhance Hedstrom’s diverse portfolio and solidify its position as a player in the toy industry.
The acquisition of What Kids Want is part of Hedstrom’s ongoing strategy to expand its reach and product variety. Known for its strong commitment to quality and customer satisfaction, What Kids Want specializes in a wide range of licensed impulse, indoor and outdoor toys which are engaging and fun. By joining forces, the two companies will leverage their complementary strengths to create even more exciting products that children and families love.
Key Highlights of the Acquisition:
· Expanded Product Line: This acquisition significantly broadens Hedstrom’s toy offerings, including popular categories such as bowling, bop bags and novelty product categories from What Kids Want, e.g., outdoor toys and active play toys, etc.
· Enhanced Innovation: The merger brings together the creative talents of both brands, setting the stage for innovative new product development that aligns with Hedstrom’s commitment to quality and fun.
· Stronger Market Presence: Hedstrom’s established brand and expansive distribution channels will now be complemented by What Kids Want’s well-recognized name, positioning the combined companies to better serve customers globally.
“We are excited to welcome What Kids Want to the Hedstrom family,” said Jim Purtell, President of Ball, Bounce & Sport Inc. dba Hedstrom. “Their passion for creating quality, imaginative toys fit perfectly with our mission to bring joy and entertainment to children worldwide. Together, we look forward to offering even more engaging products that encourage active play and learning.”
Jordan Kort and Steven Kort Co-CEOs and founders of What Kids Want said, “Hedstrom is the perfect partner for What Kids Want, we look forward to working with the Hedstrom team”
About Ball, Bounce & Sport Inc. dba Hedstrom:
Ball, Bounce & Sport Inc. dba Hedstrom is a leading manufacturer of toys and outdoor products, best known for its high-quality, fun, and durable items. With a diverse range of products that encourage active play, Hedstrom is dedicated to bringing smiles to children’s faces and promoting healthy, active lifestyles.
About What Kids Want:
What Kids Want is a prominent toy company that specializes in creating fun, outdoor and active play products for children of all ages. Known for its innovation and focus on quality, What Kids Want has earned the trust of families and retailers across the globe.
